Rosemoon Spa located in the Pan Pacific Hotel, provides spa services to hotel guests and the general public.

They wanted to enhance their presence within the hotel and within the CBD. With this in mind KD&M set out a marketing plan which included a variety of campaigns aimed at a selection of target audiences and rebranding as 'Your Spa in the City'.

• Marketing plan
• Brand positioning
• Rebranding
• Market collateral - design and production
• Website consultation
• Online campaigns

The rebranding positioned them as a high-end spa in a central location, convenient for city workers, shoppers and hotel guests alike.